Pollo Campero’s growth in the United States has been the result of the unique and unmistakable flavor, but above all, the intense work done to grow while providing a warm and family-oriented service to offer the best experience of the incomparable flavor of Pollo Campero.
Campero’s strategy in this country is based on the trust and preference of consumers. Replicating what is already done successfully in the Central American region has been the key to success to offer innovation and variety in the U.S. market.
All of this has been made possible by the growth and development plans implemented by CMI Foods, a Business Group of Corporación Multi Inversiones (CMI).
The culture, flavor, and quality customer service of this family business are the values that contribute to the success of Pollo Campero in the United States, a unit that has not only become a source of jobs, but also a generator of growth opportunities.
Examples of this are people like Edy Zelada, Restaurant Manager, Diana Soliz, Benefits and Human Resources Manager, or Beatriz Ajucum, Shift Manager, who make each consumer enjoy a memorable experience.
For more than 20 years, Pollo Campero in the United States has been an integral part of the American culture, and in 2021 it served more than 18.2 million customers in more than 85 restaurants in the American country.
With a view to opening restaurant number 100 and led by the vision of the President Chairman of CMI Foods, Juan José Gutiérrez, Pollo Campero in the United States seeks every day to improve the quality of life of its associates through decent work and by remaining loyal to its fundamental values, where the customer and good service always come first.
The November/December 2022 edition of Newsweek America en Español magazine has highlighted CMI’s and CMI Foods investment plans to expand the Pollo Campero brand and reach more homes in the United States.
A contribution of $190 million dollars for coming years, added to the omnichannel strategy and the opening of new restaurants are the keys to the future success of the brand in that territory. Added to this is the continuous use of technology to provide better customer service.
Pollo Campero’s goal for 2024 is to have 200 restaurants and create more than 3,000 jobs in the United States alone. After 20 years of experience in this country, CMI and Pollo Campero are proud to continue building their closeness to and commitment with customer service.
Also read: Newsweek magazine chooses Juan José Gutiérrez as one of the most revolutionary CEOs in corporate and business strategy.