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Juan José Gutiérrez Mayorga



As Chairman of CMI Foods, a business group within CMI (Corporación Multi Inversiones), Juan José Gutiérrez Mayorga oversees a family-owned multi-Latin corporation founded in Guatemala in 1920 by his grandfather, Juan Bautista Gutiérrez.

CMI's business operations encompass a wide range of sectors within the CMI Foods division, including wheat and corn flour mills, pasta and biscuit production; poultry and pork industries, processed foods, and sausage manufacturing; animal and pet feed; as well as the restaurant industry, notably with its Pollo Campero brand, among others. The CMI Capital division focuses on renewable energy generation projects; real estate development, and financial services businesses.

Juan José Gutiérrez Mayorga served as the president of Pollo Campero for over 30 years, during which he spearheaded its expansion across Central America, the United States, and Europe. Today, it stands as the world's largest Latin American-origin restaurant chain, boasting a presence in 8 countries with more than 340 restaurants. Of these, nearly 100 are located in the United States, 19 in Ecuador, and 10 across Italy and Spain.

 

As Chairman of CMI Foods, a business group within CMI (Corporación Multi Inversiones), Juan José Gutiérrez Mayorga oversees a family-owned multi-Latin corporation founded in Guatemala in 1920 by his grandfather, Juan Bautista Gutiérrez.

CMI's business operations encompass a wide range of sectors within the CMI Foods division, including wheat and corn flour mills, pasta and biscuit production; poultry and pork industries, processed foods, and sausage manufacturing; animal and pet feed; as well as the restaurant industry, notably with its Pollo Campero brand, among others. The CMI Capital division focuses on renewable energy generation projects; real estate development, and financial services businesses.

Juan José Gutiérrez Mayorga served as the president of Pollo Campero for over 30 years, during which he spearheaded its expansion across Central America, the United States, and Europe. Today, it stands as the world's largest Latin American-origin restaurant chain, boasting a presence in 8 countries with more than 340 restaurants. Of these, nearly 100 are located in the United States, 19 in Ecuador, and 10 across Italy and Spain.


Business History


  • 1977

    Juan José Gutiérrez Mayorga completed his university degree. However, the plan to pursue higher studies in the United States underwent changes with the decision to join the work team of CMI's Toledo Sausage Plant.
  • 1977

    When he turned 23, he received the offer to take over the management of what was then a small chain of restaurants called Pollo Campero. At that time, the sense was that Pollo Campero had reached its state of maturity and should now only receive maintenance. However, that perception did not agree with Juan José Gutiérrez Mayorga’s vision of the business. He believed that the fried chicken chain, which he now managed, had enormous growth potential.
  • 1977

    As part of his business discipline, and with the desire and need to better understand the restaurant business, Juan José Gutiérrez Mayorga undertook the task of becoming involved in all the internal processes of Pollo Campero. He performed various functions such as frying the chicken, serving customers and collecting at the cash registers. These activities gave him a better vision of the business at the time, and of what it could become.
  • 1982

    Juan José Gutiérrez Mayorga took over the management of Pollo Campero. Until then, his work experience had been related to the meat industry. Therefore, it was challenging to develop a growth strategy for a different industry and to seek to expand the restaurant business.
  • 1982

    At that time, Pollo Campero was not yet a restaurant chain; the concept was of cafeterias, with 14 points of sale in Guatemala and 5 in El Salvador. It was part of the corporation's poultry business with a vertical structure that cut out intermediaries, to reach the consumer directly. Creating expansion for the business required more than economic investment. This challenge involved a change in mindset and image. It was necessary to transform from coffee shops with a limited menu, to a growing chain of restaurants.
  • 1986

    Pollo Campero opened its first restaurant in Coral Way, Miami. The operation lasted only one year. This apparent failure represented a school of vast learning for Juan José Gutiérrez Mayorga about what it really took to grow a restaurant chain internationally. The lessons learned paid off four years later.
  • 1988

    Since this year, the chain has sustained growth of approximately 10 restaurants per year, with Guatemala and El Salvador mainly responsible for this increase.
  • 1990-1995

    Juan José Gutiérrez was president of the Committee of Agricultural, Commercial and Financial Associations in Guatemala (CACIF), president of the Chamber of Industry of Guatemala (CIG); President of the Federation of Chambers of Industry of Central America (FECAICA) and of the Federation of Private Sector Associations in Central America and the Caribbean (FEDEPRICAP).
  • 2005

    Newsweek USA featured Juan José Gutiérrez on its cover as one of the Super CEOs, naming him one of the “Ten Big Thinkers of Big Business”.
  • 2011

    He assumed the Corporate Presidency of CMI and since then has directed the growth and expansion strategies of the corporation's businesses.
  • 2018

    He was appointed Chairman of CMI Foods. He was also the director of PRONACA, a leading Ecuadorian company dedicated to the production and distribution of food products.
  • 2020

    He assumed the presidency of the Juan Bautista Gutiérrez Foundation, after the passing of Mrs. Isabel Gutiérrez de Bosch.
  • 2021

    CMI Celebrates 100 Years of Great Stories to Tell. Pollo Campero Marks 50 Years of Success.
  • 2022

    The corporation is gearing up for its next century of history, under the leadership of Juan José Gutiérrez Mayorga and Juan Luis Bosch Gutiérrez.
  • 2023

    With a strong growth strategy, Pollo Campero is expanding in the United States.

Business History


  • 1977

    Juan José Gutiérrez Mayorga completed his university degree. However, the plan to pursue higher studies in the United States underwent changes with the decision to join the work team of CMI's Toledo Sausage Plant.
  • 1977

    When he turned 23, he received the offer to take over the management of what was then a small chain of restaurants called Pollo Campero. At that time, the sense was that Pollo Campero had reached its state of maturity and should now only receive maintenance. However, that perception did not agree with Juan José Gutiérrez Mayorga’s vision of the business. He believed that the fried chicken chain, which he now managed, had enormous growth potential.
  • 1977

    As part of his business discipline, and with the desire and need to better understand the restaurant business, Juan José Gutiérrez Mayorga undertook the task of becoming involved in all the internal processes of Pollo Campero. He performed various functions such as frying the chicken, serving customers and collecting at the cash registers. These activities gave him a better vision of the business at the time, and of what it could become.
  • 1982

    Juan José Gutiérrez Mayorga took over the management of Pollo Campero. Until then, his work experience had been related to the meat industry. Therefore, it was challenging to develop a growth strategy for a different industry and to seek to expand the restaurant business.
  • 1982

    At that time, Pollo Campero was not yet a restaurant chain; the concept was of cafeterias, with 14 points of sale in Guatemala and 5 in El Salvador. It was part of the corporation's poultry business with a vertical structure that cut out intermediaries, to reach the consumer directly. Creating expansion for the business required more than economic investment. This challenge involved a change in mindset and image. It was necessary to transform from coffee shops with a limited menu, to a growing chain of restaurants.
  • 1986

    Pollo Campero opened its first restaurant in Coral Way, Miami. The operation lasted only one year. This apparent failure represented a school of vast learning for Juan José Gutiérrez Mayorga about what it really took to grow a restaurant chain internationally. The lessons learned paid off four years later.
  • 1988

    Since this year, the chain has sustained growth of approximately 10 restaurants per year, with Guatemala and El Salvador mainly responsible for this increase.
  • 1990-1995

    Juan José Gutiérrez was president of the Committee of Agricultural, Commercial and Financial Associations in Guatemala (CACIF), president of the Chamber of Industry of Guatemala (CIG); President of the Federation of Chambers of Industry of Central America (FECAICA) and of the Federation of Private Sector Associations in Central America and the Caribbean (FEDEPRICAP).
  • 2005

    Newsweek USA featured Juan José Gutiérrez on its cover as one of the Super CEOs, naming him one of the “Ten Big Thinkers of Big Business”.
  • 2011

    He assumed the Corporate Presidency of CMI and since then has directed the growth and expansion strategies of the corporation's businesses.
  • 2018

    He was appointed Chairman of CMI Foods. He was also the director of PRONACA, a leading Ecuadorian company dedicated to the production and distribution of food products.
  • 2020

    He assumed the presidency of the Juan Bautista Gutiérrez Foundation, after the passing of Mrs. Isabel Gutiérrez de Bosch.
  • 2021

    CMI Celebrates 100 Years of Great Stories to Tell. Pollo Campero Marks 50 Years of Success.
  • 2022

    The corporation is gearing up for its next century of history, under the leadership of Juan José Gutiérrez Mayorga and Juan Luis Bosch Gutiérrez.
  • 2023

    With a strong growth strategy, Pollo Campero is expanding in the United States.

Social aid projects


Juan José Gutiérrez is also a member of the Board of Directors of Fundación Juan Bautista Gutiérrez, the social arm of CMI that supports projects focused especially on education and health. Three of its most relevant projects are:

University Scholarship Program

This program has benefited 463 young people, with 50 new scholarships awarded each year.

See More »
juan-jose-gutierrez-mi-salud-mi-responsabilidad copy

My Health… My Responsibility Program

Through it, more than 147,000 young people have been trained, and over 17,000 parents and teachers have participated in Parent School workshops between 2008 and 2023.

See More »
juan-jose-gutierrez-nutricion-y-emprendimiento copy

Nutrition and Community Entrepreneurship Program

Advocates to reduce current rates of chronic malnutrition and promote alternatives to improve women's income through community enterprises in San Cristóbal, Totonicapán, Guatemala.

See More»

It also makes an important contribution to children with cancer in Guatemala through the ÚNETE program each year.

Juan José's participation in various education and health projects reflects his commitment to the future of coming generations and the search for better living conditions for people.


Social aid projects


Juan José Gutiérrez is also a member of the Board of Directors of Fundación Juan Bautista Gutiérrez, the social arm of CMI that supports projects focused especially on education and health. Three of its most relevant projects are:

juan-jose-gutierrez-becas-universitarias copy

University Scholarship Program

More than 100 professionals have graduated thanks to this program in different careers. Since 2020, 25 new scholarships are awarded every year.

See More »
juan-jose-gutierrez-mi-salud-mi-responsabilidad copy

My Health… My Responsibility Program

More than 80 thousand young people and 8 thousand teachers have been trained through this program between 2008-2017.

See more»
juan-jose-gutierrez-nutricion-y-emprendimiento copy

Nutrition and Community Entrepreneurship Program

Advocates to reduce current rates of chronic malnutrition and promote alternatives to improve women's income through community enterprises in San Cristóbal, Totonicapán, Guatemala.

See more »

It also makes an important contribution to children with cancer in Guatemala through the ÚNETE program each year.

It also makes an important contribution to children with cancer in Guatemala through the ÚNETE program each year.