CMI Foods: strategy and innovation for market growth

Corporación Multi Inversiones (CMI) is working on containment strategies in the face of the challenges arising from various economic events: the pandemic, inflation, the crisis in Ukraine, and the complications that still persist in the supply chain.  

It does so by leveraging innovation and efficiency in the use of resources, the generation of employment, and its contribution to food security. To fulfill these pillars, CMI reaffirms its commitment to sustainable development by investing US$1.8 billion to strengthen these elements. 

In this way, guided by its corporate values REIR (meaning Laughter in Spanish): Responsibility, Excellence, Integrity and Respect, CMI continues the great vision that began with the dream of its founder, Mr. Juan Bautista Gutiérrez, adapting to the challenges and changes to continue growing and generating economic and sustainable development in the region.

CMI Foods implements novel strategies 

For CMI Foods, Business Group that is part of CMI, there are good strategies that adapt to complex times. 

Under the leadership of Juan José Gutiérrez Mayorga, its Chairman President, CMI Foods is clear that with so many decisions that business managers have to make, it is essential that in difficult times leaders establish priorities and focus on what is really important.

For CMI Foods this means: being relevant in the region, selling solutions and expertise, and maintaining behavioral leadership in all its operations. 

José Gregorio Baquero, CEO of CMI Foods, confirms this in a recent interview with the Guatemalan newspaper Prensa Libre: “CMI continues to grow and drive a lot of innovation, apart from seeking investments to ensure food safety, provide welfare and generate employment, because if there is no investment, there is no work”. 

All of which can only be achieved through clear and concrete strategies: 


For CMI Foods, innovating in products and processes, investing in digital advancement, and in new business models, are the tools that allow to better overcome a crisis and enter other markets.

Coverage of non-traditional markets

This strategy consists of searching for suppliers closer to the company in order to design products in an optimal way and make purchases in advance. This implies an efficient planning of the resources and inputs that will be needed in advance. 

Cost and expense efficiency

For CMI Foods, cost reduction means optimizing resources and eliminating waste without impacting the quality of the product or service provided.

Closeness to the market and consumers

CMI’s Central America Restaurants Business Unit and Campero USA remain very close to the market and to the needs and concerns of consumers, thanks to apps and the fact that they have digitalized a large part of their sales.

This strategy has also been very successful in the rest of CMI Foods’ operations.

The secret of success: a transversal strategy 

As José Gregorio Baquero himself states, the strategies applied by CMI in all its operations are transversal, “because they all contribute to the purpose of generating well-being for the community, customers, consumers, employees, shareholders, and all of this is shared in all business units”.

Due to the fact that CMI plans for the permanence of its REIR Corporate values under a long-term vision, today strategic actions are implemented that contribute to the permanence and relevance of the company.

Taking technology and innovation as essential pillars in its operations, CMI continues to reaffirm its condition as an agent of change in the countries where it is present, generating economic, social and environmental well-being.