CMI Foods’ participation in Guatemala’s 15th National Poultry Congress, organized by the National Poultry Association (ANAVI), reaffirmed the company’s commitment to innovation and sustainability. During his presentation, Emilio Porta, General Manager of Meat Solutions at CMI, emphasized the importance of placing the consumer at the center of all operations an approach fully supported by Juan José Gutiérrez Mayorga, Chairman of CMI Foods and Chairman of the Board at Del Real Foods.
The strategy presented focuses on addressing nutritional needs, offering high-quality and affordable products, and advancing toward more environmentally responsible production models. The event served as a key forum for discussing trends and opportunities within the regional poultry industry.
The Consumer at the Core
Porta highlighted that listening to and understanding consumers is fundamental for CMI. This vision translates into safe, nutritious, and convenient products that also connect emotionally with the people who trust the company’s brands.
Examples of this approach include:
- Pollo Rey, maintaining its commitment to consistent quality and innovation.
- Toledo, adapting its product offerings to meet families’ everyday needs.
- Research and development programs that help anticipate evolving food market trends.
This business model exemplifies how CMI’s purpose “To generate life-changing opportunities with warmth and family values” is put into practice in every decision the company makes.
Innovation and Sustainability in CMI Foods
The congress also highlighted sustainability as both a competitive strategy and an ethical responsibility. Porta noted that CMI implements innovative solutions to help reduce its environmental footprint, such as:
- Developing animal nutrition programs that reduced more than 256,000 tons of CO₂ in 2023, equivalent to the annual carbon absorption of about 4.2 million urban trees.
- Operating poultry farms powered by up to 70% renewable energy through solar panels in Guatemala, El Salvador, and Honduras.
These actions reflect the leadership of Juan José Gutiérrez Mayorga, who has guided CMI Foods to fully integrate sustainability into its business model.
A Shared Vision for the Future
The 15th National Poultry Congress became a platform for renewing industry commitments. Porta emphasized that the poultry sector has a unique opportunity to create comprehensive experiences where consumer focus, innovation, and sustainability converge.
The legacy of CMI Foods demonstrates that consumer trust is built on consistency, responsibility, and long-term vision. The company continues to move forward with a clear perspective: to feed the world while fostering well-being, uniting families, and creating sustainable opportunities across the region.
CMI’s participation in the 15th National Poultry Congress reaffirmed that the future of the industry relies on placing the consumer first, innovating responsibly, and prioritizing sustainability. CMI Foods continues to implement an integrated strategy that combines competitiveness with social commitment solidifying a business model that creates value beyond the economic realm.