Business reputation has become a crucial issue for 70% of Latin American organizations.
“Reputation is the most important intangible because it encompasses terms such as trust, admiration and respect”, Ángel Alloza, CEO of Corporate Excellence, said in a BBVA podcast.
CORPORATE EXCELLENCE – CENTRE FOR REPUTATION LEADERSHIP is a non-profit business foundation that seeks to promote the professionalization and management of key intangibles such as reputation, brand, communication, public affairs, sustainability and corporate responsibility, among other aspects.
Every year, Corporate Excellence publishes the report “Approaching the Future”, in collaboration with Canvas Estrategias Sostenibles. In its last 6 editions, it has analyzed the most relevant trends for professionals in the field of reputation, branding, sustainability, ethics and transparency.
Corporación Multi Inversiones and its progress in corporate reputation management
Recently, both organizations shared the results for Latin America in their report Approaching the Future 2021: Trends in Reputation and Intangibles Management. According to this report, the number of organizations that are working on corporate reputation has increased from 22% in 2020 to 36% in 2021.
The figure rises still to 40.2% for Latin American organizations that are moving in this direction. Reputation and reputational risk management has become a crucial issue for 70% of Latin American organizations.
Among these organizations is Corporación Multi Inversiones (CMI), which was announced as the first corporation in Central America to join the Spanish think-tank for reputation and excellent management of intangibles, Corporate Excellence – Centre for Reputation Leadership. CMI is a family-owned, multi-Latin corporation that has been generating economic, social and environmental value in the communities where it operates for more than 100 years. It is led by Juan José Gutiérrez, Chairman and President of CMI Foods and Juan Luis Bosch, Chairman and President of CMI Capital.
“With the results we see today of the trends shown by the study ‘Approaching the Future 2021’, where more and more companies are committed to sustainable social development, we note that we are going in the right direction, not only in terms of reputation, but in generating value for the societies where we operate,” says José González-Campo, Senior Director of Corporate Affairs and Sustainability at CMI.