Business Insider Recognizes Pollo Campero’s Growth in the United States

Business Insider has highlighted the remarkable growth of Pollo Campero, a restaurant chain owned by CMI Foods, part of CMI, Corporación Multi Inversiones, in the U.S. market.

Nancy Luna, a correspondent specializing in restaurants for the publication, described Pollo Campero as an “emerging sensation” within its sector, emphasizing its unique menu and the distinctive dining experience it offers, describing Pollo Campero’s growing influence and its development strategy in the highly competitive U.S. market.

The Unique Experience of Pollo Campero

Business Insider’s visit to one of Pollo Campero’s restaurants in California showcased a diverse and flavorful culinary offering, from its signature fried chicken to sides like beans and the Campero flan.

The journalist highlighted that the use of real dishware and a family-friendly atmosphere reflect the brand’s commitment to superior service experience, setting it apart from other fast-service concepts.

A Legacy of Flavor and Growth

Pollo Campero celebrates over half a century of culinary tradition in Central America, maintaining its status as one of the most cherished fast-food restaurants in the region. With 20 years in the U.S. market, the chain projects significant growth, with over 100 restaurants by 2024 and 250 by 2026, supported by a $190 million investment from CMI to solidify Pollo Campero’s presence in the United States.

This presence reflects a deliberate development strategy, choosing high-traffic locations and competing directly with major names in the industry. The diversity of its menu, which includes everything from fried chicken to empanadas and chicken sandwiches, along with service quality, positions Pollo Campero as a unique culinary option against competitors in the U.S. market.

Business Insider’s coverage highlights Pollo Campero’s growth in the U.S. market, focusing on the success of its diverse menu and the exceptional experience it offers its customers. Its planned growth reflects the brand’s ambition to excel in the market and its commitment to bringing unique flavors and an unmatched dining experience to more consumers in the United States.
Led by the strategic vision of Juan José Gutiérrez Mayorga, Chairman of CMI Foods, Pollo Campero continues a legacy of over 50 years of offering its unmatched traditional flavor, which it now seeks to bring to the American palate.