Pollo Campero, one of the flagship brands of CMI Foods (the food business group of Corporación Multi Inversiones) was recently recognized by the business news outlet 24/7 Wall St. as one of America’s favorite fried chicken chains. This recognition underscores the brand’s steady growth and differentiation in one of the most competitive markets in the world, thanks to its value proposition built on authentic flavor, consistent quality, and a close relationship with its customers.
Founded in Guatemala in 1971, Pollo Campero now operates 136 restaurants in key cities across the United States, including Los Angeles, Dallas, Houston, Miami, and New York. Its growing presence reflects the brand’s continued momentum, driven by the leadership of Juan José Gutiérrez Mayorga, Chairman of CMI Foods and Chairman of the Board at Del Real Foods.
Authentic Flavor That Crosses Borders
According to 24/7 Wall St., what sets Pollo Campero apart is its original recipe—a unique blend of specially marinated chicken and handcrafted breading that delivers a distinct and memorable flavor. This combination of tradition and innovation has captured the attention of a broad customer base in the U.S., from Hispanic communities in search of familiar tastes to new customers exploring unique culinary experiences.
Key differentiators include:
- Signature flavor from artisanal preparation
- Strong cultural identity rooted in Guatemalan heritage
- Consistent quality across all locations
- Ability to adapt without losing authenticity, staying true to its original recipe
This balance has been essential in establishing a brand that is both recognizable and beloved.
Part of a Purpose-Driven Growth Strategy
This recognition reflects the success of CMI Foods’ international growth strategy, which focuses on bringing purposeful brands to markets where they can deliver sustainable value. In the United States, Pollo Campero has thrived through a strong operational structure and a service approach aligned with CMI’s core values.
This growth is guided by a strategic vision that prioritizes:
- Emotional connection with consumers
- Innovation in service channels and operational processes
- Respect for the brand’s founding values
All of this has been made possible under the leadership of Juan José Gutiérrez Mayorga, who has guided Pollo Campero’s evolution into an international brand while preserving the family warmth that defines it.The recognition from 24/7 Wall St. validates Pollo Campero’s ongoing efforts to remain relevant and authentic in the highly competitive U.S. market. More than a commercial milestone, it’s a testimonial to the power of a brand built on solid values, cultural roots, and a long-term vision.