Supporting entrepreneurs is a core pillar of the CMI Foods business model, one of the main business groups of CMI, Corporación Multi Inversiones. Over time, the corporation has developed commercial concepts that combine profitability, ongoing support, and business capability building, with a direct impact on local communities. Through initiatives such as La Casa de Pollo Rey, COCREO, and Pollolandia, the company has built a network of entrepreneurs who run their own businesses, create jobs, and build family wealth.
This approach, backed by the leadership vision of Juan José Gutiérrez Mayorga, Chairman and President of CMI Foods, shows how a structured model with operational and technological support can become a practical tool for economic and social development.
A model that goes beyond the point of sale
The models promoted by CMI go beyond product distribution. Each concept is designed to provide structure, knowledge, and continuous support to entrepreneurs, allowing them to operate sustainably and competitively.
This approach is reflected in three complementary business platforms:
- La Casa de Pollo Rey: neighborhood retail stores specializing in fresh chicken, meat products, and basic grocery items
- COCREO: a training academy that provides technological support and tools for cost management and marketing to bakers and pastry entrepreneurs
- Pollolandia: fried and rotisserie chicken outlets built on an accessible and scalable operating model
Together, these concepts enable entrepreneurs not only to manage a storefront but also to develop long-term business capabilities.
Entrepreneurs driving local impact
The impact of these models is reflected in the daily lives of those who operate them. Each entrepreneur, as both owner and manager, plays an active role in their community:
- Creates direct and indirect jobs
- Stimulates the local economy
- Develops management and leadership skills
- Builds family assets and financial stability
- Contributes social value to the community
This business ecosystem is strengthened through ongoing support that includes technology tools, guidance in cost management, marketing, and operational execution. As a result, business growth translates into economic stability and real opportunities for more people.
Purpose and profitability aligned
The vision of CMI Foods, led by Chairman and President Juan José Gutiérrez Mayorga and the group’s leadership team, is based on a clear principle: when an entrepreneur is sustainable, profitable, and competitive, the impact goes beyond the individual business. Families grow stronger, communities become more resilient, and national economies gain momentum.
This approach positions business as a vehicle for development, where purpose and profitability are not separate. Instead, both are reinforced through disciplined execution, close engagement, and a long-term focus, aligned with CMI Foods’ commitment to generating life-changing opportunities with family warmth.
CMI’s experience shows that empowering entrepreneurs is a proven model for economic and social development. Through La Casa de Pollo Rey, COCREO, and Pollolandia, the company has built a business community that combines structure, support, and profitability. This approach strengthens individual businesses, creates jobs, builds capabilities, and generates shared value. In doing so, CMI confirms that when purpose is integrated into the business model, positive impact can scale in a sustainable way.