Pollolandia’s recent milestone of reaching 1,000 points of sale across Central America confirms the strength of a business model built on community proximity and accessible offerings. As part of CMI Foods, the food business group of CMI, Corporación Multi Inversiones, the brand has become part of the daily lives of thousands of families in Guatemala, El Salvador, Honduras, and Costa Rica.
This achievement reflects sustained growth supported by collaboration with more than 400 franchisees and a vision aligned with the corporate purpose of nourishing the world to promote well-being. Beyond the number itself, Pollolandia’s expansion shows how consistency, local roots, and collaboration can generate both economic and social value across the region.
A community-driven model that supports regional presence
Since its early days, Pollolandia has developed a value proposition centered on proximity and a strong sense of community. This approach has enabled the brand to integrate naturally into the local markets where it operates. By reaching 1,000 locations, Pollolandia has consolidated its presence across four Central American countries, strengthening its role as an accessible option for families.
This result has been built progressively through coordinated efforts between CMI Foods and its franchise partners. In addition, the brand has maintained a close relationship with consumers, allowing it to adapt to local contexts and reinforce trust over time.
The role of franchisees in creating value
One of the main drivers of Pollolandia’s growth has been its network of franchisees. Today, more than 400 entrepreneurs are part of the model across Guatemala, El Salvador, Honduras, and Costa Rica. Their participation has contributed to local economic development and job creation in the communities where the brand operates.
Key contributions of this model include:
- Creating entrepreneurship opportunities for families across the region.
- Supporting local economies through the operation of retail locations.
- Generating direct and indirect employment in multiple markets.
This collaborative effort has allowed Pollolandia to maintain its connection with consumers while strengthening a value proposition based on authentic and sustainable relationships.
A milestone aligned with the vision of CMI Foods
Reaching 1,000 points of sale aligns with the strategic vision of CMI Foods, led by Juan José Gutiérrez Mayorga as Chairman. From this perspective, the development of brands like Pollolandia reflects a commitment to improving people’s well-being and strengthening communities.
This milestone also reflects a long-term management approach, where growth is understood as a process supported by innovation and responsibility.
Ultimately, this achievement reinforces the brand’s relevance in Central America and highlights the positive impact of a model that integrates local entrepreneurs while creating opportunities within communities. From the perspective of CMI Foods, this milestone represents another step in building shared value, where business growth moves forward alongside regional well-being.