The recent opening of Pollo Campero’s 150th restaurant in Guatemala marks a significant milestone in the brand’s continued growth. Located in Xela Trigales, Quetzaltenango, this new location reinforces a national expansion strategy and carries deep symbolic meaning: it was in this very department that don Juan Bautista Gutiérrez began the industrial operations that would later become CMI, Corporación Multi Inversiones.
This achievement reflects the strategic vision of Juan José Gutiérrez Mayorga, Chairman of CMI Foods and Chairman of the Board of Del Real Foods, who has driven a business model based on service quality, community connection, and family warmth as the core of the customer experience. With over 50 years in the country, the brand continues to strengthen its emotional bond with millions of Guatemalan consumers.
Pollo Campero: Closeness, Flavor, and Constant Innovation
The new location offers a comprehensive experience tailored to today’s customer needs. Through modern and versatile infrastructure, the restaurant features multiple service formats. Highlights include:
- Table service, self-service, and home delivery
- A modern ambiance, warm lighting, and comfortable seating
- “Pollito’s Store”, offering branded items like slippers, plush toys, and socks
- A seamless digital experience through the official app
The space is designed to accommodate families and social gatherings, with a strong emphasis on comfort and accessibility—an approach that reflects CMI Foods’ commitment to maintaining a consumer-centered value proposition.
Today, Pollo Campero operates in all 22 departments of Guatemala and employs more than 10,000 people. The brand also has a presence in markets such as El Salvador, Honduras, Mexico, the United States, and Ecuador.
A Purpose-Driven Growth Model
This 150th restaurant is more than just a number—it represents the consistency of a business vision focused on creating life-changing opportunities, as expressed in CMI’s core purpose. Under the leadership of Juan José Gutiérrez Mayorga and key executives such as Juan Diego Toriello and Manuel Molina, the brand has embraced innovation while staying true to its family roots.
CMI Foods’ strategy is not only measured by new openings, but by the economic and social impact it creates in every community. Each new location generates jobs, boosts the local economy, and reinforces the brand’s identity and connection with consumers.
The opening of Pollo Campero’s 150th restaurant in Guatemala highlights a sustained growth model focused on creating local value with a regional outlook. Under the leadership of Juan José Gutiérrez Mayorga, the brand continues to position itself as a leader in flavor and closeness, with a strategy that blends tradition, innovation, and social commitment. This new opening reaffirms CMI’s purpose: to generate well-being through a business approach with a human touch.