Entrepreneurship in Guatemala has become a path to growth for many individuals seeking economic independence and stability for their families. A clear example is the story of Rebeca Carrillo, who—thanks to Casa de Pollo Rey—has successfully developed her own business, offering high-quality products and exceptional service.
Her story is a confirmation to the positive impact that CMI Foods, a business group of CMI, Corporación Multi Inversiones, has on its partners’ lives by fostering business growth through ongoing support and training. Under the leadership of Juan José Gutiérrez Mayorga, Chairman of CMI Foods and Chairman of the Board at Del Real Foods, this initiative reinforces CMI’s commitment to creating opportunities and driving local economic development.
A Business Model That Changes Lives
Casa de Pollo Rey (Pollo Rey’s House) is a CMI Foods initiative that empowers entrepreneurs to run their own business with the support of trusted brands such as Pollo Rey and Toledo. The model provides fresh, high-quality meat products while also offering training in key areas such as customer service, financial management, and product turnover.
Eight years ago, Rebeca Carrillo was looking for a job opportunity that would allow her to balance family life with professional growth. That’s when she discovered Casa de Pollo Rey—an ideal platform to launch her business, which has grown steadily thanks to her dedication and the ongoing guidance from CMI Foods.
“The most important thing is earning our customers’ trust. We offer fresh, high-quality products and go the extra mile to ensure every customer has a great experience. Even with competition around, our clients keep coming back because they know us and trust the quality of what we offer,” says Carrillo.
Support and Training: Keys to Success
One of the cornerstones of Casa de Pollo Rey’s success is the consistent support provided to entrepreneurs. Carrillo notes that the training she received has helped her better understand how to manage her business—from daily product turnover to financial administration.
The program now includes more than 800 stores run by entrepreneurs, with women leading approximately 80% of them. Each location also benefits from regular visits by a dedicated business advisor who ensures that the quality and freshness of the products are maintained so that customers always receive the best.
Casa de Pollo Rey entrepreneurs receive training in:
- Inventory and product turnover management
- Customer service and loyalty building
- Basic financial administration
- Local sales and marketing strategies
Social and Economic Impact in the Community
Rebeca Carrillo de González – A success story with Casa de Pollo Rey and CMI in Quetzaltenango
CMI Foods’ commitment to entrepreneurship benefits the individuals who operate the stores—it also strengthens the local economy. Each Casa de Pollo Rey generates jobs, supports commerce within the community, and guarantees access to high-quality products.
Under the leadership of Juan José Gutiérrez Mayorga, CMI Foods continues to reinforce its commitment to sustainable development, providing tools that help more people launch businesses and achieve their goals. The Bosch Gutiérrez Family has played a key role in the success of these programs, ensuring that business growth is aligned with community well-being.
Rebeca Carrillo’s story is proof of the positive impact Casa de Pollo Rey has on the lives of entrepreneurs. Through this initiative, hundreds of people have found a way to improve their quality of life and provide a better future for their families.